5 Creative TikTok AR Filters Examples: How Brands like Genki Sushi, Dior, and McDonald’s Boost Engagement

TikTok has revolutionised digital marketing by enabling brands to craft interactive and engaging experiences using augmented reality (AR) effects. These immersive experiences not only boost user engagement but also significantly amplify brand awareness and loyalty, especially in digitally active markets like Singapore and throughout Asia. Below are five compelling examples of how prominent brands have successfully leveraged TikTok effects to captivate their audience.

Genki Sushi Singapore Jumbo Sushi Campaign 

Created by Gowaaa for Genki Sushi, this innovative TikTok effect engages users through interactive voice recognition, turning a simple phrase into a fun, competitive experience. The AR filter challenges users to correctly say the phrase, "I love Genki Sushi Jumbo Series," in the exact sequence to advance along a virtual track. Users compete to reach the end of the track as quickly as possible, adding an exciting competitive element that encourages participation, social sharing, and boosts brand visibility across social media platforms.

Dior – Celebrating Ramadan with Tiktok AR Filters

Luxury brand Dior seamlessly combined elegance with interactivity through a specially crafted TikTok AR effect for Ramadan. Users were invited into a beautifully designed virtual Dior environment adorned with intricate Ramadan-themed decorations, enabling them to take stunning selfies or videos. Adding an extra layer of interactivity, users could wave their hand to reveal special Ramadan wishes from Dior. This culturally sensitive and celebratory approach allowed Dior to resonate deeply with audiences worldwide, demonstrating the power of culturally relevant, immersive digital campaigns.

Minecraft – Promoting the Minecraft Movie with Tiktok AR filters

Minecraft leveraged TikTok’s AR capabilities to promote their upcoming movie with an interactive filter that transforms users into different Minecraft characters as they appear in the film. The effect allows fans to see themselves as various blocky, iconic characters from the Minecraft universe, aligning closely with the look and feel of the movie. This character transformation experience invites personalized, creative content from users and drives excitement and anticipation for the film’s release. This integration showcases how entertainment brands can effectively use TikTok effects to build global buzz around new releases.

McDonald's – Olympic Winter Games Promotion 

In conjunction with the Olympic Winter Games, McDonald's utilized TikTok to create an interactive AR experience that placed users at the center of winter sports action. Through this immersive effect, users could virtually participate in popular Olympic events, aligning McDonald’s with global sporting excitement and national pride. This creative use of AR aligned McDonald's with the festive and energetic spirit of the Olympics, offering audiences a playful way to engage with the brand.

Disney – Donald Duck 90th Anniversary Celebration 

To celebrate Donald Duck’s 90th birthday, Disney collaborated with Gowaaa to create a fun and festive TikTok AR effect that allows users to dance alongside the beloved cartoon character. The filter invites users to show off their dance moves with Donald Duck, creating highly shareable and entertaining content. Specifically targeting Southeast Asia’s TikTok audience, this campaign blends nostalgia with creativity and movement, making it a vibrant example of how legacy characters can stay relevant through interactive digital experiences.